Hiseman Limited has teamed up with digital technology experts MMM to bring the next generation of golf marketing materials to the industry - exclusively.

With eMedia Digital Brochures, you can turn any of your conventional golf publications (brochures, leaflets, newsletters, magazines etc) into a digital version with huge savings in production and distribution costs while producing an enriched multimedia sensation.

With DigiTxt text message campaigns, a customer can send you a text message in response to an advertisement, and will receive your HTML email in their Inbox within seconds.

Both improve a golf organisation's data capture abilities and its response times to enquiries, and they project a forward-thinking, innovative image to both end users and to the industry at large.

CASE STUDY 1

Northwick Park is a new £7 million golf & leisure facility in Harrow, West London. It is looking to build a large customer database, primarily email addresses of golfers within a 15 mile radius. In April 2006 we:

• produced a Northwick Park eMedia digital brochure based on their existing marketing materials;

• created a £20,000 prize promotion to encourage golfers to view it;

• created a viral email marketing function, encouraging golfers to invite their friends to enter the promotion, increasing the data capture potential;

• launched a DigiTxt text campaign in support of the promotion
  (text golf plus your email address to 63838 to experience this).

All data is automatically captured, data protection permissions are gained, and Northwick Park (www.northwickpark.com) is now building its email database on a 24/7 basis, automatically.

CASE STUDY 2

360 Golf is a leading golf construction, management and consultancy firm based in London. We helped to produce their corporate brochure (with our design partners Top Corner), and in January 2006 launched the digital version of the 360 Golf brochure to back up their presence at the Harrogate golf trade show.

360 Golf (www.360golf.co.uk) customers can now view the company's brochure instantly, via email or via the web, any time - day or night.

ALL ENQUIRIES

We invite all golf businesses to call Andy Hiseman at Hiseman Ltd on +44 (0)1780 755618, or to email digital@hiseman.com to make an enquiry.

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