AWARD-WINNING SUNWISE® LAUNCHES HIGH-QUALITY,
LOW-COST PERFORMANCE EYEWEAR IN UK GOLF MARKET

Successful British brand arrives in golf aiming to shift expectations on eyewear

After success in cricket, running and Formula 1, award-winning British eyewear brand Sunwise® reveals its plans today to launch a low-price, high-quality performance sunglasses range into the UK golf market.

The new 2010 Sunwise® (www.sunwise.co.uk) golf range – available to forward order from September 2009 - will create a fundamental shift in what golfers demand from specialist sports eyewear, surpassing expectations by breaking price barriers without any sacrifices in quality, comfort, style or performance.

Having created compelling sales stories with its Sunwise® brand in other sports, Oxford-based company Trans-Global Sports Ltd – named New Exporter of the Year in 2007 by UK Trade and Investment1 – has now transferred its expertise to golf by introducing a distinctive initial range of styles for golfers boasting panoramic, high-definition quality lenses in flexible, lightweight half-frames which improve a golfer’s vision in all light conditions.

The British company, which promises a long-term core commitment to “affordable quality”, will direct Sunwise® messaging at the golfer focusing on the brand’s great-looking choice of designs, plus low weight, high comfort and safety, optical performance on the golf course and – crucially – high quality throughout the range at a very low price.

As evidence of this, Sunwise® launches into golf with a high-specification eyewear range priced from £18.99 to £24.99. Every style has lightweight, highly durable frames which are perfect for the sport, offering excellent protection from the elements, including 100% of UVA and UVB light.

And Sunwise®’s superior high-quality optical lenses enable golfers to see their ball – and the contours of the green - more clearly whatever the weather.

In the media, ‘The Times’ newspaper called Sunwise® ‘the sunglasses for the sports enthusiast’, while ‘The Independent on Sunday’ gave Sunwise® its ‘Best Buy’ rating.

“Sunwise® is all about high-quality performance eyewear at affordable prices,” said Maria Aries, Brand Development Executive at Trans-Global Sports. “We are proud to be a unique British brand with many customers who already love, trust and respect what we do. Although great reviews and market-leading sales figures do matter to us of course, we take most pride in the fact that almost 100% of our long-term customers recommend us to their friends and families.

“Our styles aimed at golfers have all been selected for their brilliant golf functionality. Crucially, Sunwise® golf eyewear offers a fully panoramic view as all golf styles are half-frame, leaving the golfer with no annoying frame in his peripheral vision. And naturally they all offer the golfer safety and performance advantages, optically, out on the golf course. We know exactly what sportsmen and women need from their eyewear!

“But I think that golfers will find our combination of price and quality to be the most amazing thing about Sunwise®. We aim to shift golfers’ expectations as to how much – or in our case, how little – you should pay for great quality, comfort, durability and performance.”

The entry-level Sunwise® golf product is the stylish and durable Sports & Outdoor range. Retailing at just £18.99, it is one of the company’s best-selling ranges. Featuring high-definition polycarbonate lenses in superbly-fitting frames, the Sunwise® Sports & Outdoor range offers golfers superb visibility, glare reduction and quality at an incredible price.

For golfers who demand extra versatility, the Sunwise® Interchangeable range is perfect. All styles come with three interchangeable polycarbonate lenses for varying light conditions, allowing golfers to tailor their eyewear to the time of day or amount of cloud cover. In darker conditions or during a twilight round, Sunwise®’s light-enhancing lenses improve all-round visibility, while changing to a darker mirrored lens on bright sunny days or on courses with lots of water reduces glare & reflection.

The Sunwise® Interchangeable range is also the lightest high-performance golf eyewear on the market. At just £24.99, the value for such high-quality lightweight eyewear is hugely appealing.

The Sunwise® brand proposition to golf retailers is based around impressive profit margins; an excellent sales package which includes comprehensive service provision; dedicated sales agents giving nationwide coverage; a wide variety of point-of-sale display materials; and the back-up of a fully integrated advertising, PR and promotional campaign.

Product information includes:

Sunwise® Sports & Outdoor range, RRP £18.99/pair

• Lightweight, secure and robust comfortable-fit frames
• Half-frame creates obstruction-free peripheral vision for the golfer
• Panoramic view – perfect for golfers – yet with maximum eye protection
• Mirror-coated shatterproof high-definition polycarbonate lenses reduce glare
• Rubber nosepad and sleeves for maximum comfort and secure fitting
• Superb visibility in strong sunlight and glare conditions
• Designed in Great Britain

Sunwise® Interchangeable range (3 lenses included), RRP £24.99/set

• Ultra lightweight secure and robust comfortable-fit frames
• Various levels of flexibility enable golfers to choose their ideal security + fitting combination
• Half-frame creates obstruction-free peripheral vision for the golfer
• Panoramic view – perfect for golfers – yet with maximum eye protection
• High-definition, shatterproof polycarbonate lenses for all light conditions
• Different styles offer the golfer options to vary levels of airflow and coverage
• Comes with two extra easy-change interchangeable lenses (beige and yellow)
• Rubber nosepad and sleeves for maximum comfort and secure fit
• Superb visibility in strong glare conditions
• Flat typed arms – perfect for wearing under a golf cap
• Designed in Great Britain

Sunwise® eyewear for golfers – golf’s unique new British brand – is available to order now. For information on stocking Sunwise golf eyewear, please contact your local agent:

• NORTH ENGLAND & NORTH WALES: Paul Gledhill 07831 672589, ppgledhill@hotmail.com
• SCOTLAND: Gary Castles 07712 550393, gary.castles1@btinternet.com
• SOUTH EAST: Peter Newman 07889 371727, peter.newman@equiam.com
• MIDLANDS: Nick Hexley 07894 151534, nhexley@blueyonder.co.uk
• HOME COUNTIES: Tom Dods 07973 868703, db.dods@ntlworld.com

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IMAGE: Sunwise® PEAK model,
from Sports & Outdoor range, RRP £18.99/pair

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TO DOWNLOAD HIGH RESOLUTION IMAGE.

IMAGE: Sunwise® WINDRUSH model,
from Interchangeable range, RRP £24.99/set

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TO DOWNLOAD HIGH RESOLUTION IMAGE.

IMAGE: Sunwise® logo.

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TO DOWNLOAD HIGH RESOLUTION IMAGE.

Maria Aries, Trans-Global Sports Ltd
Tel: +44 (0)1865 714620
Web: www.sunwise.co.uk

Based in Oxford, the Sunwise® brand was born in 1996 and has developed into a globally renowned high-performance fashion eyewear range at affordable prices. Each pair of Sunwise® sunglasses is precisely designed and carefully crafted to reduce eyestrain and headaches, with multi-layered, graduated and glare-blocking polarised lenses providing 100% UV protection for optimum performance.

1 Parent company Trans-Global Sports Ltd was crowned the New Exporter of the Year for “Demonstrating Excellence in International Trade” at the UK Trade & Investment (UKTI) awards. The award recognises the company’s well designed products, continued hard work and commitment in supplying Sunwise® to the overseas market. The Sunwise® sunglasses style and protection backed up by the British brand with excellent quality have proved real winners with international trade.