SkyTrak launches TV advertising campaign

HADDENHAM, BUCKS, UK – SkyCaddie has launched a Sky TV advertising campaign for its personal launch monitor / golf simulator, SkyTrak.

The campaign features Hank Haney, SkyTrak spokesman and world-renowned golf instructor, and shows golfers using SkyTrak both for game improvement and entertainment.

The ads first air on Wednesday 19th April 2017, on Sky Sports channel 404, and will run for a month with almost 500 TV spots booked.

Shortly afterwards, a similar campaign will appear on Sky AdSmart, the broadcaster’s revolutionary demographically-targeted medium, where different ads can be shown to different households watching the same programme.

Both commercials advertise a £200-off deal with an offer code, enabling SkyCaddie to track sales from both channels. The same deal is also currently available through SkyTrak showcase dealers in the UK, with each dealer having their own unique offer code.

“With this TV campaign we are sending more customers to your store" said SkyCaddie's James Holmes. "Consumers are buying SkyTrak in ever greater numbers, and this campaign will help to drive a return on investment through sales of launch monitors for our showcase dealers. This hasn't happened before in what is traditionally a high-priced market, inaccessible to most consumers.

"SkyTrak's performance, accuracy and features plus its price point and the 0% finance option make it affordable for golfers, golf clubs and golf professionals alike. Our showcase dealers will find that SkyTrak very quickly pays for itself not only through increased equipment and lessons sales, but also through sales of the unit itself directly to golfers."

The campaign was planned and booked by SkyCaddie’s advertising agency, Magic Hour Media. “It will be interesting to see how Sky AdSmart compares with standard spots on Sky Sports” said agency head Andy Hiseman. “TV advertising is a powerful part of the marketing mix, but we are also running comprehensive print and digital campaigns at the same time for both SkyTrak and SkyCaddie.”

See SkyTrak on the web at www.skytrakgolf.com.

Ends.

www.skycaddie.co.uk / www.golfskypro.com / www.golfskytrak.com

SkyGolf, maker of SkyCaddie, the #1-Rated and Most-Trusted Rangefinder in Golf, is a private company specialising in the development of innovative positioning systems and technology specifically designed to help golfers play better and have more fun. SkyCaddie is the Official Rangefinder of PGA of Canada and PGA of Sweden, and a Partner of the PGA of Great Britain & Ireland. The overall mission of SkyCaddie is to help golfers play better with better information while respecting the long-standing traditions of the game. By using technology responsibly and within the spirit and rules of golf, SkyGolf provides golfers of all skill levels with better and more rewarding golf experiences. The Company's innovative products include: SkyCaddie®, rangefinders that are preloaded and ready-to-play out of the box; SkyPro®, golf's most powerful swing/putting analyser and training tool; SkyGolf 360, golf's fastest growing community where golfers can go to connect to their Game, their Courses, their Equipment, their Golf Professional and to one another; SkyCourse™ Technologies, a company that equips golf course superintendents with tools they need to complete daily property management tasks with less effort, less time and less money, through a unique combination of precision GPS maps, web-based technologies and mobile mapping solutions; the SkyCaddie Game Tracker GT1, the industry’s first fully integrated rangefinder, GPS booster and game-tracking solution utilising SkyCaddie’s proprietary TruGround course library; and the new photometric SkyTrak™ personal Launch Monitor and Golf Simulator, making SkyGolf the only company in the golf industry positioned to deliver game improvement solutions during practice, play, lessons and fitting at the course or at home. For more information, visit: www.skycaddie.co.uk, www.golfskypro.com and www.skytrakgolf.com.