SkyTrak rolls out latest TV campaign

GOLF TRADE ONLY

HADDENHAM, BUCKS, UK – On October 19th SkyTrak’s latest TV campaign begins on the new Sky Sports Golf channel, with a 30-second ad delivered by world-class golf instructor, Hank Haney.

The ad is based around SkyTrak’s impactful slogan: ‘more than a launch monitor, more than a golf simulator, it’s the best of both’.

The TV commercials, which run until the end of November, close with details of SkyTrak’s autumn 2017 promotion and an Offer Code saving £200 on a SkyTrak purchase. SkyTrak Showcase Dealers can offer this same discount with their own unique Offer Code, supplied by SkyCaddie HQ.

A digital advertising campaign is then set to run through December to drive pre-Christmas sales, again centring on the money-off promotion. The Offer Codes are valid until 31 December 2017.

SkyTrak Showcase Dealers earn a 20% affiliate fee from SkyTrak sales which they generate. They are listed in a postcoded Dealer Search on the SkyTrak website, and there is no need to hold stock, as SkyTrak ships directly to the purchaser. Showcase Dealers also receive 20% off their initial SkyTrak purchase, when they register their first subsequent sale to a consumer.

A debut SkyTrak TV campaign on Sky Sports earlier this year generated a surge in sales and enquiries across the nation’s pro shops. Both campaigns were planned and booked by SkyTrak’s European agency, Magic Hour Media.

“SkyTrak is quite simply flying, and has been since it launched in late 2015, so if you are a golf retailer be sure to get on board to benefit from the pre-Christmas TV exposure for SkyTrak this year” said James Holmes, SkyCaddie’s UK & European Sales Manager.

“SkyTrak has created a new type of customer” he said. “Golfers can now afford their own launch monitor and, if also they want to use it as a home entertainment system, SkyTrak also enables them to access the world’s best golf course simulation software – and over 100,000 high-definition golf courses – at home on their own TV sets or tablets.

“With the SkyTrak itself available for under £2,000 on 0% pay-monthly finance, and with simple subscription plans for the simulator software, small wonder that SkyTrak is one of the hottest golf products out there right now. This autumn’s £200-off promotion simply makes it an even more compelling retail prospect.”

Almost 500 golf pros nationwide have invested in SkyTrak since it arrived in the UK just two years ago, and are overwhelmingly positive about the device’s accuracy – making it ideal for custom-fitting and coaching.

It has also started a home golfing revolution, with more and more consumers now filling unused space in their homes with a SkyTrak setup, enabling them to play golf all year round. All they need is a mat and a net, as their SkyTrak displays on most family TV sets, working through an iPad or a PC.

SkyTrak means that golf club operators can embrace the setting sun and long autumn evenings – and encourage golfers in the area to visit the club after dark, and during bad weather.

“Indoor golf has literally never been better, with SkyTrak” concluded Holmes.

For all information call SkyCaddie on 01844 296350, contact your local SkyCaddie sales representative, or see www.skytrakgolf.com.

Ends.

www.skytrakgolf.com

SkyTrak is a revolutionary development in launch monitor technology, offering a complete practice, play and entertainment system for golf at home. It delivers commercial quality ball flight simulations that reflect a golfer’s actual performance for game improvement and entertainment at a price far below alternatives. Golfers can also experience and test their skills on some of the world’s most famous 18-hole courses with their own clubs at their own pace through integrations with several golf simulators including WGT Golf, Jack Nicklaus Perfect Golf, The Golf Club Game, TruGolf and now Creative Golf 3D. While entertaining, SkyTrak is a serious tool that accurately reflects the golfer’s actual skill level and shot results to provide year-round practice, play and game improvement without ever leaving home. Combined with an App and iPad or compatible PC, the Wi-Fi enabled SkyTrak captures shot information over a vivid 3D practice range and virtual golf course. SkyTrak also offers various challenges for engaging practice such as Closest to the Pin, Longest Drive and Targets, along with Shot History Tables, Performance by Club, and helpful data screens. It’s easy to use, compact, totally portable with no wires required, and highly accurate, so improvements the golfer sees in their swing at home are improvements they can take to the course.

www.skycaddie.co.uk / www.golfskypro.com / www.skytrakgolf.com

SkyGolf, maker of SkyCaddie, the #1-Rated and Most-Trusted Rangefinder in Golf, is a private company specialising in the development of innovative positioning systems and technology specifically designed to help golfers play better and have more fun. SkyCaddie is the Official Rangefinder of PGA of Canada and PGA of Sweden, and a Partner of the PGA of Great Britain & Ireland. The overall mission of SkyCaddie is to help golfers play better with better information while respecting the long-standing traditions of the game. By using technology responsibly and within the spirit and rules of golf, SkyGolf provides golfers of all skill levels with better and more rewarding golf experiences. The Company's innovative products include: SkyCaddie®, rangefinders that are preloaded and ready-to-play out of the box; SkyPro®, golf's most powerful swing/putting analyser and training tool; SkyGolf 360, golf's fastest growing community where golfers can go to connect to their Game, their Courses, their Equipment, their Golf Professional and to one another; SkyCourse™ Technologies, a company that equips golf course superintendents with tools they need to complete daily property management tasks with less effort, less time and less money, through a unique combination of precision GPS maps, web-based technologies and mobile mapping solutions; the SkyCaddie Game Tracker GT1, the industry’s first fully integrated rangefinder, GPS booster and game-tracking solution utilising SkyCaddie’s proprietary TruGround course library; and the new photometric SkyTrak™ personal Launch Monitor and Golf Simulator, making SkyGolf the only company in the golf industry positioned to deliver game improvement solutions during practice, play, lessons and fitting at the course or at home. For more information, visit: www.skycaddie.co.uk, www.golfskypro.com and www.skytrakgolf.com.

www.creativegolf3d.com

DATAcrea s.r.o. was founded in 2002 as a sister company of the data creation division of Ekosoft s.r.o. The company is headquartered in Košice – the industry centre of Eastern Slovakia. DATAcrea specializes in CAD, design and development of 3D visualization and game software. The company offers a series of products called Creative Golf 3D, designed for digitalization and presentation of golf courses.