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27 October 2016 FOR IMMEDIATE RELEASE  
   
   

SkyCaddie Announces 2017 UK Golf Club Updates Programme

HADDENHAM, BUCKS, UK – If you’re not using a SkyCaddie, then you may be getting a bad yardage from your golf GPS watch, handheld or other device – leading to dropped shots and even lost balls.

That’s the stark truth, says SkyCaddie, as it sends its annual reminder to UK golf clubs for information about course changes ahead of its update and remapping campaign.

In order to retain its status as golf’s most-trusted GPS brand, each year SkyCaddie embarks on a mission which is unique among GPS rangefinder brands.

Namely, the mission to proactively contact every golf club in the UK to discover which course changes require updating on the SkyCaddie courses database. This gives SkyCaddie golfers the most up-to-date information, which enables them to play better and to have more fun. Happy golfers make good customers, so SkyCaddie’s mission to update its golf course information greatly benefits the golf club too.

But before its trained mappers can bring their professional surveying equipment to the golf club, SkyCaddie needs to be notified of the changes. So to simplify this, SkyCaddie has created a special web page at http://remap.skycaddiegps.co.uk/Remap/gbr/, where golf club staff can easily inform SkyCaddie about their latest course alterations.

SkyCaddie’s sales team is already contacting thousands of UK golf clubs encouraging them to fill in their details, and several key golfing organisations across Europe such as BIGGA and the PGA will also be sending out the web link.

“Ideally we like to hear from golf clubs when they are still in the planning stage for their course alterations” said Steve Winstone, SkyCaddie’s EMEA Course Enablement Manager. “So whether you are still planning, or are in construction, or have already finished your course works, please let us know – the sooner, the better. We hope to hear from every club in the UK which is altering its golf course, however big or small those changes are.

“Total, trustworthy SkyCaddie accuracy matters to our customers” he said, “which is why in 2016 we have revisited hundreds of UK golf courses to re-survey them on foot, updating their course maps – at least one for every day of the year, in fact.

“Plus we updated course information in 2016 at many more clubs across Europe and the Middle East, always visiting in person, always with the golf club’s permission, and always painstakingly walking the parts of the golf course which have changed.”

Since other GPS brands base their yardages on available satellite imagery, it can sometimes be years before their golf course information displays the true picture. “How many dropped shots will happen in that time?” asked Winstone. “Golfers and retailers need to be aware that some of the GPS products out there could in fact hurt a player’s game.”

Ken Heathcote, owner of Oxfordshire golf club Studley Wood GC, said: “Their devotion to accuracy is why I am sold on SkyCaddie – I have never yet found a mistake on one. In life, there’s no such thing as a free lunch, so if your GPS device proclaims ‘free maps for life’ in its marketing, then you can be sure that you are sacrificing accuracy.

“SkyCaddie’s course mappers do it properly. They care passionately about staying on top of course changes. If you believe other GPS devices, our 7th hole has two small bunkers to the left of the fairway – but we’ve had a mature lake there for years now! SkyCaddie owners have the right information about Studley Wood Golf Club: if you’re paying for GPS technology, surely that’s what matters most.”

Each course update visit usually takes between one and three hours, with a ten--hour update at Turnberry in April 2016 proving the most intensive of the year so far.

“Only SkyCaddie goes to this effort to ensure that our customers have the most up to date and accurate information possible” said James Holmes, UK & European Sales Manager at SkyCaddie. “And with so many golf clubs planning to make changes to their course next year, 2017 already looks like being another bumper year of course updates in the UK.

“If you are a golf club manager, PGA professional or golf retailer, you may wonder: if SkyCaddie goes to all of this effort to update golf courses, what are the other GPS brands doing? The simple fact is that if you don’t see them, they aren’t doing what SkyCaddie is doing – walking the hard yards to create the best information for golfers.“

See www.skycaddie.co.uk for full details of the SkyCaddie GPS range.

That course update link again: http://remap.skycaddiegps.co.uk/Remap/gbr/

Ends.

 
   
Media Contact: Andy Hiseman, Magic Hour Media
+44 (0)1226 781000 / +44 (0)7795 360112 / andy@hiseman.com

 
     
At SkyCaddie +44 (0)1844 296350, sales@skycaddiegps.co.uk
 
     
   
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The lake on Studley Wood GC’s 7th hole – GPS map updated by SkyCaddie soon after the lake's creation in late 2009. As of 24 October 2016, golfers using other leading GPS brands still do not have this lake on their GPS device. Seven years with the wrong information ... Photo by SkyCaddie in October 2016.

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Spring 2015 remodelling work by Creative Golf Design on the 17th hole at Flackwell Heath GC. Uniquely among GPS brands, SkyCaddie updated this hole on foot within weeks of the course work finishing. 18 months later, SkyCaddie is still the only leading GPS brand to have updated its course information for this hole by mapping the alterations on foot using professional surveying equipment. Photo by Ken Moodie at Creative Golf Designs in spring 2015.

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SkyGolf, maker of SkyCaddie, the #1-Rated and Most-Trusted Rangefinder in Golf, is a private company specialising in the development of innovative positioning systems and technology specifically designed to help golfers play better and have more fun. SkyCaddie is the Official Rangefinder of PGA of Canada and PGA of Sweden, and a Partner of the PGA of Great Britain & Ireland. The overall mission of SkyCaddie is to help golfers play better with better information while respecting the long-standing traditions of the game. By using technology responsibly and within the spirit and rules of golf, SkyGolf provides golfers of all skill levels with better and more rewarding golf experiences. The Company's innovative products include: SkyCaddie®, rangefinders that are preloaded and ready-to-play out of the box; SkyPro®, golf's most powerful swing/putting analyser and training tool; SkyGolf 360, golf's fastest growing community where golfers can go to connect to their Game, their Courses, their Equipment, their Golf Professional and to one another; SkyCourse™ Technologies, a company that equips golf course superintendents with tools they need to complete daily property management tasks with less effort, less time and less money, through a unique combination of precision GPS maps, web-based technologies and mobile mapping solutions; the SkyCaddie Game Tracker GT1, the industry’s first fully integrated rangefinder, GPS booster and game-tracking solution utilising SkyCaddie’s proprietary TruGround course library; and the new photometric SkyTrak™ personal Launch Monitor and Golf Simulator, making SkyGolf the only company in the golf industry positioned to deliver game improvement solutions during practice, play, lessons and fitting at the course or at home. For more information, visit: www.skycaddie.co.uk, www.golfskypro.com and www.skytrakgolf.com.