SkyCaddie backs SkyTrak and Linx GT with 800,000-email campaign

HADDENHAM, BUCKS, UK – SkyCaddie has backed two of its most-wanted products with an email marketing campaign to over 800,000 UK golfer email addresses.

The email campaign, designed and bought by the brand’s PR & marketing agency Magic Hour Media, promotes both its SkyTrak launch monitor / personal golf simulator, and the recently-arrived SkyCaddie Linx GT Game Tracking Watch, the sport’s first GPS watch which enables golfers to ‘tag’ as they play to track how they are performing.

Some of the UK’s leading golf print media including Today’s Golfer, Golf Monthly, Golf World, Golf News, National Club Golfer, Lady Golfer, Bunkered and English Club Golfer have all emailed their customers about SkyTrak, with further email bursts sent to the digital-only audiences reached by Golf Punk, Golfshake, Golfmagic and the trade-facing GolfBusinessNews.

The emails direct the recipient to their local PGA Pro or, in the case of SkyTrak, to their local ‘SkyTrak Showcase Dealer’ to take a demo. In the emails, recipients are also given the opportunity to save almost £200 on their SkyTrak purchase via unique Offer Codes, which they can also get from their SkyTrak Showcase Dealer.

“Both SkyTrak and Linx GT have multi-faceted product stories, and sending impactful ‘solus’ emails to golfers is a great way to get all of our key sales messages across” said James Holmes, UK & European Sales Manager at SkyCaddie. “Plus the Offer Codes and our web traffic stats show us exactly which media are having the most impact.”

“Open rates and click-throughs for the SkyTrak campaign have been well ahead of the curve so far” said Magic Hour Media’s Andy Hiseman. “The Linx GT emails are set to follow in the next seven days, and given that product’s sensational features-set we expect similar numbers for that part of the campaign.”

For more on SkyTrak see www.skytrakgolf.com, and see www.skycaddie.co.uk for full details of the SkyCaddie GPS range.

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www.skycaddie.co.uk / www.golfskypro.com / www.golfskytrak.com

SkyGolf, maker of SkyCaddie, the #1-Rated and Most-Trusted Rangefinder in Golf, is a private company specialising in the development of innovative positioning systems and technology specifically designed to help golfers play better and have more fun. SkyCaddie is the Official Rangefinder of PGA of Canada and PGA of Sweden, and a Partner of the PGA of Great Britain & Ireland. The overall mission of SkyCaddie is to help golfers play better with better information while respecting the long-standing traditions of the game. By using technology responsibly and within the spirit and rules of golf, SkyGolf provides golfers of all skill levels with better and more rewarding golf experiences. The Company's innovative products include: SkyCaddie®, rangefinders that are preloaded and ready-to-play out of the box; SkyPro®, golf's most powerful swing/putting analyser and training tool; SkyGolf 360, golf's fastest growing community where golfers can go to connect to their Game, their Courses, their Equipment, their Golf Professional and to one another; SkyCourse™ Technologies, a company that equips golf course superintendents with tools they need to complete daily property management tasks with less effort, less time and less money, through a unique combination of precision GPS maps, web-based technologies and mobile mapping solutions; the SkyCaddie Game Tracker GT1, the industry’s first fully integrated rangefinder, GPS booster and game-tracking solution utilising SkyCaddie’s proprietary TruGround course library; and the new photometric SkyTrak™ personal Launch Monitor and Golf Simulator, making SkyGolf the only company in the golf industry positioned to deliver game improvement solutions during practice, play, lessons and fitting at the course or at home. For more information, visit: www.skycaddie.co.uk, www.golfskypro.com and www.skytrakgolf.com.