UK SKYCADDIE TOUCH BUYERS GET BRIDGESTONE GOLF BALL BONUS

HADDENHAM, BUCKS, UK: Two of golf’s leading brands are teaming up to celebrate the launch of the most advanced GPS device yet seen in the sport.

SkyGolf®, maker of SkyCaddie® the #1 rated and most trusted(1) Rangefinder in Golf, today announced that it will give a dozen Bridgestone Golf balls to all UK buyers of the new SkyCaddie Touch GPS handset in a launch promotion.

A box of twelve Bridgestone Golf Tour B330-RX golf balls worth £47.99 will be attached to each SkyCaddie Touch in the UK in special wrap packaging, for a limited period after the Touch arrives in the UK this April.

In addition SkyCaddie customers in the UK who buy a Double Eagle annual membership for their SkyCaddie will also receive a dozen Bridgestone Golf e6 golf balls during the promotional period.

“The opportunity to partner with SkyCaddie is fitting as we both deliver premium, high performance products for the end user” said Steve Kettlewell, Managing Director of Bridgestone Golf UK. “Even more important is that both SkyCaddie and Bridgestone take into account the needs of golfers when developing products. For Bridgestone Golf it is about finding the best ball for individual golfers, and for SkyCaddie it is about providing the most accurate course information with no compromises or shortcuts when it comes to distance.

“At the end of the day, we both want golfers to play better today than they did yesterday” he said.

“SkyGolf enjoys one of the largest and fastest-growing online communities of golf enthusiasts and discerning consumers in the game – the sort of golfers who are attracted to premium brands such as Bridgestone Golf” said Jacqui Surman, Senior Vice President International Sales & Marketing, SkyGolf.

“This joint promotion creates the perfect WIN-WIN-WIN situation – for SkyCaddie, for Bridgestone Golf, and most importantly for SkyCaddie Double Eagle members and buyers of the new Touch” she said.

“With this promotion we can offer amazing value to our customers, while Bridgestone Golf gets UK golf’s key influencers using their brand. Plus, our own members get to use a great golf ball while offsetting the cost of the only membership in golf which provides the most accurate, up-to-date and reliable course information”.

SkyCaddie’s features-packed Touch features a glove-friendly, easy-to-use, easy-to-read touchscreen with Bluetooth connectivity which enables golfers to download the latest course updates ‘OnDemand’ when coupled with the free smartphone app.

It is preloaded with 35,000 “best-in-class” error-corrected, ground-verified, highly accurate SkyCaddie golf course maps, and features a high-resolution, sunlight-readable colour display which amplifies the superiority of SkyCaddie’s preloaded maps over its competition. Additional course maps in high definition can also be downloaded by Touch users via the Bluetooth link to the App.

The TOUR B330-RX is a premium golf ball specifically designed to deliver tour performance and maximum distance for the majority of golfers who swing below 105mph. It features new Hydro Core Technology, designed to reduce spin off the driver face for greater distance and accuracy. The B330-RX also features Bridgestone Golf’s patented Dual Dimple Technology that helps provide a more consistent ball flight.

The e6 is the softest multilayer golf ball on the market, designed to reduce spin for straighter distance. The new larger Dual Dimple provides reduced drag for higher speeds and increased lift, while the softer Surlyn cover and low compression core make for the softest e6 yet.

SkyCaddie Memberships pay for themselves several times over both on and off the course. Members receive unlimited access to SkyCaddie’s exclusive course information, mapped from the ground with professional, survey-grade equipment. While only SkyCaddie makes this extra effort at a cost of millions of dollars each year, it is considered absolutely necessary to eliminate known errors contained in other map libraries. Also, only SkyCaddie Mappers return to thousands of golf courses every year to update course maps and check for changes.

While this extra effort on the consumers’ behalf is very costly, the cost is spread among the large membership so the confidence and trust of having accurate and reliable distance information is only about the cost of a dozen golf balls per year per member.

And now, in the new partnership with Bridgestone Golf, this small annual investment is returned to SkyCaddie members.

SkyCaddie Memberships also provide many other benefits like the online Club SG community. All scorecards, performance stats, favourite course maps and records of achievement are securely stored within a personal data locker accessible from any computer via the new free SkyGolf Mobile App. Members also save several times their investment through exclusive SkyGolf partner offers such as those offered by Bridgestone Golf and other premium golf brands.

Only SkyCaddie GPS rangefinders powered by the most reliable maps in the game pay dividends both on and off the course.

Ends.

(1) Source: Golf Datatech 2011

Jacqui Surman, Senior VP International Sales & Marketing
jacqui@skycaddiegps.co.uk

www.skycaddie.co.uk

SkyGolf, maker of SkyCaddie, the #1 Rangefinder in golf, is a private company specializing in the development of innovative positioning systems and technology specifically designed to help golfers play better and have more fun. SkyCaddie is the Official Rangefinder of the PGA of America, PGA of Canada, PGA of Great Britain & Ireland, and PGA of Sweden. The overall mission of SkyGolf is to help golfers play better with better information while respecting the long-standing traditions of the game. By using technology responsibly and within the spirit and rules of golf, SkyGolf provides golfers of all skill levels with better and more rewarding golf experiences. The Company's innovative products include: SkyCaddie®, rangefinders that are preloaded and ready-to-play out of the box; SkyPro®, golf's most powerful swing/putting analyser and training tool; ClubSG, golf's fastest growing community where golfers can go to connect to their Game, their Courses, their Equipment, their Golf Professional and to one another; Swing Labs®, the golf industry's first unbiased, performance-based fitting solution; and SkyCourse™ Technologies, a company that equips golf course superintendents with tools they need to complete daily property management tasks with less effort, less time and less money, through a unique combination of precision GPS maps, web-based technologies and mobile mapping solutions. For more information, visit: www.skygolf.com, www.skycaddie.co.uk, www.golfskypro.com, www.swinglabs.com, and www.skycourse.com.

www.bridgestonegolf.com

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com. Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.