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The Golf Trust continues remarkable rise with UK Charity Commission registration

LONDON, UK – LONDON, UK – The remarkable rise of The Golf Trust continues, with the news that the charity has achieved official registration with the Charity Commission.

The Golf Trust (charity no. 1172134) was established in 2012 at The Shire London Golf Club by Cae Menai-Davis and Frank Harrington to promote inclusivity in golf, and to break down traditional barriers to participation such as socioeconomic status, physical or mental ability, and location.

It first made news in October 2012 when it united multiple organisations for a disabled golf demonstration event at The Shire London. Since then, The Golf Trust has been demonstrating the power of well-delivered community golf initiatives in a range of activities which have taken golf’s message into many uncharted areas.

Extraordinary growth over the last five years has so far seen The Golf Trust engage with over 200,000 people – almost all complete newcomers to the sport – for a minimum of four hours’ golf coaching both in the UK and in Grenada, where it works with the Jason Roberts Foundation.

Other notable landmarks in the charity’s short life so far have seen over 40,000 9-13 year old British schoolgirls competing in its 2016 Golf’s Golf Talent event, over 50,000 disabled individuals being given at least four hours of golf lessons each, and the training of over 250 golf coaches to deliver The Golf Trust outreach programmes in schools and community groups.

Talking about The Golf Trust’s new registered charity status, Cae Menai-Davis said: “We’ve worked hard for five years to achieve this, but the work is worth it when you see the outcome.

“We are about much more than golf” he said. “In a way, golf skills are the secondary outcome. We see people feeling better about themselves, forming new connections, and getting active again. These are great outcomes – the ones we most look for, in fact.”

The Golf Trust coaches are taught that luxury branded golf gear and sponsored executive cars are better left at home while working in the community. “To gain someone’s trust, the golf coach has to be relatable to the participant. The sport can come across as arrogant and privileged, which is the opposite of The Golf Trust way of doing things.”

He continued: “We often deliver golf where you can’t see it. Golf doesn’t need to happen on a golf course, although we’ve created a non-intimidating pathway for newcomers to visit a traditional golf club should they wish to.”

In 2016 The Golf Trust won the England Golf Innovation Award for the huge impact created by Golf’s Got Talent, and in 2017 the charity continues to diversify with new initiatives which include the UK launch of the Els For Autism scheme, a Strength In Mind mental awareness programme with golf at its heart, and a pilot project with the NHS mental health unit at Park Royal Hospital involving both wardens and inmates in golf.

The Golf Trust UK Disabled Open, which returns on 24th July 2017 with Barclays as the new title sponsor, has become the country’s largest annual pan-disability golf event, attracting competitors from Special Olympics GB, the Disabled Golf Association, the Blind Golf Association, the English Deaf Golf Association, HandiGolf and other specialist associations.

Despite its London roots, The Golf Trust has run golf projects in many UK areas including Liverpool, Wales, Cornwall and Birmingham, and is in talks to bring its methods to Scotland.

Further afield, the charity is planning Golf Trust projects in Uganda and Indonesia, with approaches from many more places around the world coming in on a regular basis.

“In a world where segregation continues to be a problem, golf can bring people together” said Menai-Davis. “It can be a force for good, and on a much larger scale than you would ever think possible – as long as you are prepared to step away, on occasion, from the slightly closed world of the traditional golf club.”


CONTACT THE GOLF TRUST: Cae Menai-Davis | +44 (0)7736 246294 | cae@thegolftrust.com  
MEDIA: Andy Hiseman at Magic Hour Media | +44 (0)7795 360112 | andy@hiseman.com  
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Cae Menai-Davis coaches a young beginner in Grenada.

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Cae Menai-Davis - a passionate advocate of inclusivity in golf.



LOGO: The Golf Trust

Since 2012 The Golf Trust, a registered charity (#1172134 Charity Commission), has been bringing people of all ages, all social groups, and all physical and mental abilities together through golf, operating from its twin bases of The Shire London near Barnet in north London, and the West London Golf Centre near Northolt in north west London. Our goals are to make golf an accessible sport for all; to use golf as a tool to increase both mental and physical health awareness and abilities; to increase disability participation in golf; to inspire the next generation of golfers; to reduce the gender gap in the sport; and to increase participation particularly in non-traditional community golfing spaces such as inner city estates, school halls, adventure playgrounds and parks. So far we have engaged over 200,000 people of all ages through our programmes, each receiving a minimum of six golf lessons. The Golf Trust coaching team includes over 200 professional golfers and other workers, all passionate about harnessing the power of golf as a driver of social mobility and change. They deliver outreach programmes with schools, community groups, other charities, local authorities, businesses, government agencies and passionate individuals who share our aim of achieving inclusive golf for all.  

The Shire London is a 27-hole facility near Barnet, north London, featuring the only Severiano Ballesteros-designed golf course in the UK. In 2016 golfers on Golfshake.com voted The Shire London the highest-rated golf club in London, ranking it #1 among all clubs inside the M25. Among golf clubs with 50 online reviews or more, The Shire London is also rated #1 in Hertfordshire, #8 in England and #15 in the entire United Kingdom as of summer 2016.

Its 18-hole Ballesteros Masters Course measures 7,028 yards, with six par 3s, six par 4s and six par 5s. Its 9-hole Academy Course features a mix of par 3s and 4s, and is the ideal introduction to golf for all ages and abilities. The Shire Academy is one of the leading teaching centres in the south of England, with exceptional facilities both covered and outdoors. With a stylish open-plan clubhouse featuring a patio with stunning sunset views across the golf course, first-class conference and banqueting rooms and a highly-rated restaurant, The Shire London is also a well-equipped and popular venue for golf societies, corporate golf days, weddings, meetings and large social functions. It is situated two minutes from M25 Junction 23 (A1(M) South Mimms intersection), with easy access to the motorway network.

Sister facility the West London Golf Centre is a popular new public golf facility located near Northolt in West London. One of London’s best-equipped golf centres, WLGC features a challenging 9-hole, 3,037 Yard Par 36 golf course; a floodlit 26-bay range; a Dinosaur Adventure Golf attraction; a Putting & Short Game Zone; a 4,500sq ft american golf superstore offering custom-fitting; a golf school; and a fully-licensed Coffee House bar and restaurant. Another 18 holes will soon be available on the nearby West London Links, a brand-new championship-length golf course.

The Shire London, West London Golf Centre and West London Links are created, owned and operated by The Bridgedown Group. The Group has also announced plans to create The Dye London club near Edgware in north London, bringing world-famous golf architects Dye Designs to the UK for the first time. The Bridgedown Group is a family-run business involving Tony and Anne Menai-Davis and their sons Ceri and Cae.