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12 April 2017 FOR IMMEDIATE RELEASE  
   
   

The Dye London is granted planning permission

EDGWARE, NORTH LONDON, UK – A spectacular new 18-hole Tour-style golf course, The Dye London, was granted planning permission in a decision by The Planning Inspectorate this week.

The news means that celebrated US golf course architects Dye Designs – famous for designs at Sawgrass, Kiawah Island, Whistling Straits, Crooked Stick, Harbour Town and many other world-famous locations – will be bringing their unique brand of creative golf course design to the UK for the first time.

Located on attractive rising ground in Edgware, north London, The Dye London will thrill the capital’s golfers with a layout designed to excite and inspire all golfers, from beginners to elite level.

Memorable experiences and spectacle will be provided by trademark Dye Designs features such as an island green on the short 7th hole, The Dye London’s tribute to the 17th at TPC Sawgrass, where from the tee golfers will enjoy a breathtaking vista of London’s iconic city skyline. Another notable feature will be a large lake, shared by both the 9th and 18th holes, which will create a fearsome challenge at the conclusion of both nines – and great views from the clubhouse terrace.

The golf course will be over 7,000 yards in Tour configuration, but will offer multiple tees for handicap golfers.

The planning application was submitted by the Menai-Davis family who, in 2007, opened The Shire London near Barnet in north London, which features the UK’s only Seve Ballesteros golf course. A second golf facility, the West London Golf Centre near Northolt, west London, was then opened in 2012.

The planning decision allows for the creation of a magnificent 18-hole golf course with luxury clubhouse, practice facilities, car parking and landscaping on land south east of the A41 / M1 Junction 4.

“This is a key moment for golf development in the UK, and we are delighted” said Tony Menai-Davis. “We are looking forward to bringing Dye Designs’ stunning vision to life at a new facility which will delight all golfers, and which will also bring new visitors to the area from across the UK and Europe.”

The Dye London will mimic the successful formula established by The Shire London, offering high quality at an affordable price to a small controlled membership and 7-day access to the general public.

The Dye London will be designed by golf architect Perry Dye, the eldest son in a family whose contributions have become an integral part of the history and tradition of golf course design and construction. “My design team and I have been working on The Dye London golf course project over a period of five years” he said. “This special project, a family-owned Dye Designs Championship golf facility that will be open to the public, located close to one of the world’s great capital cities, will attract golfers from all over the globe.

“We learned that we had been granted planning permission just a few hours after Sergio Garcia brought home his first victory in a major at Augusta, on what would have been Seve Ballesteros's 60th birthday no less. What an amazing day in the world of golf. We cannot wait to bring this project to fruition”.

Meanwhile, construction work on two further Menai-Davis golf facilities in London is already well underway: the 18-hole West London Links, adjacent to the West London Golf Centre, and a major adventure golf, FootGolf and junior golf joint venture with renowned adventure golf designer Oliver Mahoney.

“Given this week's decision, work will now proceed quickly on The Dye London” said Tony Menai-Davis. “We cannot wait to fully reveal the challenges that Dye Designs have in store for London’s golfers.”

Ends.

 
   
CONTACT THE SHIRE LONDON: Ceri Menai-Davis | +44 (0)20 8441 7649 | ceri@theshirelondon.com  
   
MEDIA: Andy Hiseman at Magic Hour Media | +44 (0)7795 360112 | andy@hiseman.com  
     
   
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The Dye London - layout

 

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Golf course architects (Left) Perry Dye, designer of The Dye London, with (Right) his father Pete Dye, founder of Dye Designs

 

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Tony Menai-Davis

 

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The Dye London logo

 
   
   
ABOUT THE SHIRE LONDON AND THE BRIDGEDOWN GROUP  

The Shire London is a 27-hole facility near Barnet, north London, featuring the only Severiano Ballesteros-designed golf course in the UK. In 2016 golfers on Golfshake.com voted The Shire London the highest-rated golf club in London, ranking it #1 among all clubs inside the M25. Among golf clubs with 50 online reviews or more, The Shire London is also rated #1 in Hertfordshire, #8 in England and #15 in the entire United Kingdom as of summer 2016.

Its 18-hole Ballesteros Masters Course measures 7,028 yards, with six par 3s, six par 4s and six par 5s. Its 9-hole Academy Course features a mix of par 3s and 4s, and is the ideal introduction to golf for all ages and abilities. The Shire Academy is one of the leading teaching centres in the south of England, with exceptional facilities both covered and outdoors. With a stylish open-plan clubhouse featuring a patio with stunning sunset views across the golf course, first-class conference and banqueting rooms and a highly-rated restaurant, The Shire London is also a well-equipped and popular venue for golf societies, corporate golf days, weddings, meetings and large social functions. It is situated two minutes from M25 Junction 23 (A1(M) South Mimms intersection), with easy access to the motorway network.

Sister facility the West London Golf Centre is a popular new public golf facility located near Northolt in West London. One of London’s best-equipped golf centres, WLGC features a challenging 9-hole, 3,037 Yard Par 36 golf course; a floodlit 26-bay range; a Dinosaur Adventure Golf attraction; a Putting & Short Game Zone; a 4,500sq ft american golf superstore offering custom-fitting; a golf school; and a fully-licensed Coffee House bar and restaurant. Another 18 holes will soon be available on the nearby West London Links, a brand-new championship-length golf course.

The Shire London, West London Golf Centre and West London Links are created, owned and operated by The Bridgedown Group. The Group has also announced plans to create The Dye London club near Edgware in north London, bringing world-famous golf architects Dye Designs to the UK for the first time. The Bridgedown Group is a family-run business involving Tony and Anne Menai-Davis and their sons Ceri and Cae.