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|27 February 2012 FOR IMMEDIATE RELEASE|
Series’ Is Tribute To Seve
UK golfers can now pay their own tribute to Seve Ballesteros, and raise money for his Foundation, in a new year-long series of amateur golf events to be hosted at his only UK golf course.
The Shire Series (www.theshireseries.com) involves six qualifying tournaments with a Final, featuring winners and runners-up, to take place on National Spain Day, October 12th 2012.
Hosting all seven events is The Shire London, which is the only Seve Ballesteros signature course design in the UK. The venue is donating at least £20 from all entry fees plus proceeds from all other fundraising activity to the Seve Ballesteros Foundation, which works in partnership with Cancer Research UK to raise money for vital brain cancer research.
Seve Ballesteros passed away on May 7th 2011, and The Shire Series starts just over a year later, in June 2012.
The full schedule is:
Seve’s nephew and manager Ivan Ballesteros says: “Seve was determined for his Foundation to raise money to help others in his position. I am very happy the Seve Ballesteros Foundation is benefitting from The Shire Series as it will help us to achieve this, and I’d like to thank them for their support. Good luck and play well!'
The Shire London's Ceri Menai Davis explains the thinking behind the event: "Almost everyone is affected by cancer in some way, and we were all deeply touched here by what Seve went through, as many of us were lucky enough to meet the great man during his visits here.
“Seve was a superlative, Major-winning superstar and secured his place in the history of the sport many times over, but he was also charismatic like no other golfer before or since, and had a natural, everyman type appeal. The Shire Series has been created in that spirit, and enables any golfer - no matter what his or her experience or age - to compete on equal terms on his spectacular Masters Course here at The Shire London."
The Shire London celebrates its 5th anniversary in 2012, and donations from The Shire Series will be boosted by other events at the club in 2012, including Members' events, as the club seeks to raise the maximum amount of money for the Seve Ballesteros Foundation, its official charity.
Sophie Cannon, Foundations Manager at Cancer Research UK, said: "Seve inspired everyone in the golfing world, and The Shire Series is a fitting tribute to him, as it is hosted at the course he designed. Donations to the Seve Ballesteros Foundation enable us to continue our vital research into brain cancer, so we hope many golfers will enter the tournaments - and enjoy Seve's golf course."
Full entry and donation details can be found on the web at www.theshireseries.com, or call The Shire London on +44 (0)20 8441 7649.
NOTES FOR EDITORS
About The Shire London
The Shire London is a 27-hole facility featuring the only Seve Ballesteros designed golf course in the UK. Its 18-hole Ballesteros Masters Course measures 7,028 yards, with six par 3s, six par 4s and six par 5s. Its 9-hole Ballesteros Challenge Course features a mix of par 3s and 4s, and is the ideal introduction to golf for all ages and abilities. The Shire Academy is one of the leading teaching centres in the south of England, and with the tranquil setting of the golf course, first class conference rooms and a top-rated restaurant, The Shire London is also a well-equipped and popular venue for golf societies, corporate golf days, conferencing and banqueting.
• The Seve Ballesteros Foundation
was set up by Seve Ballesteros and the Ballesteros family to raise
funds for brain cancer research.
About Cancer Research UK
• Cancer Research UK is the world’s
leading cancer charity dedicated to saving lives through research.
For further information about Cancer Research UK's work or to find
out how to support the charity, please call 020 3469 6699 or visit
|Contact The Shire London:||Ceri Menai Davis
+44 (0)20 8441 7649, email@example.com
|Contact the Seve Ballesteros Foundation:||Sophie Cannon
|Media Enquiries:||Andy Hiseman, Hiseman Limited
Tel: +44 (0)7795 360112, Email firstname.lastname@example.org