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23 May 2013 FOR IMMEDIATE RELEASE


SEVE STATUE NOW GREETS SHIRE LONDON VISITORS BARNET, NORTH LONDON – A stunning new life-size statue of Seve Ballesteros now greets all visitors to The Shire London, in Hertfordshire. Shire owner Tony Menai Davis decided to commission the statue on April 9th, on the day that the club marked what would have been the Spaniard’s 56th birthday. Borehamwood-based metal designers Joro Originals designed and built the piece, which recreates Ballesteros’s iconic fist-pumping victory celebration on the 72nd hole of the 1984 Open Championship at St Andrews. “This spectacular new artwork is a fitting way for us to celebrate our seventh golf season” said Menai Davis. “Seve visited The Shire London several times and is warmly remembered by all who met him on his visits here. He was first and foremost a gentleman, as well as an outstanding sportsman and golf course architect, and we are tremendously pleased that his winning pose – which we also have as our logo here – is now the first thing you see when you visit The Shire London.” Joro, who specialise in custom metalwork, used galvanised mild steel to create the statue. Painted black, the intricate detailing cleverly recreates this most famous of all Ballesteros photos. The 1.83m (6ft) statue – Seve’s exact height – sits on a massive Cornish granite base, taking the artwork’s overall height to an imposing 2.65m (8ft 8 inches). The piece sits on 1m deep level foundations, created by course manager Tony Peterson and his staff. The total weight, including base, is 2.5 tonnes. Early admirers included Arsenal international footballers Theo Walcott and Aaron Ramsey who, along with many of their Arsenal team mates, played Seve’s course at The Shire London on the day following their team’s qualification for the 2013/14 European Champions League. Ends.


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Media Contact:	Andy Hiseman, Hiseman Limited +44 (0)7795 360112, andy@hiseman.com Web: www.hiseman.com


At The Shire London	Ceri Menai Davis, ceri@theshirelondon.com, +44 (0)20 8441 7649 The Shire London, St Albans Rd, Barnet, Herts EN5 4RE, United Kingdom Web: www.theshirelondon.com

CLICK FOR HIGH RESOLUTION IMAGE >>> Arsenal stars THEO WALCOTT (L) and AARON RAMSEY (R) with the new life-size statue of Seve Ballesteros, at The Shire London


NOTES FOR EDITORS About The Shire London www.the shirelondon.com The Shire London is a 27-hole facility featuring the only Seve Ballesteros designed golf course in the UK. Its 18-hole Ballesteros Masters Course measures 7,028 yards, with six par 3s, six par 4s and six par 5s. Its 9-hole Ballesteros Challenge Course features a mix of par 3s and 4s, and is the ideal introduction to golf for all ages and abilities. The Shire Academy is one of the leading teaching centres in the south of England, and with the tranquil setting of the golf course, first class conference rooms and a top-rated restaurant, The Shire London is also a well-equipped and popular venue for golf societies, corporate golf days, conferencing and banqueting.