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IMAGES: Craig Bousfield | craig@hiseman.com | +44 (0)1780 757478
 
   
08 June 2007  
   

QUB3 BECOMES RAM'S FASTEST-EVER SELLER

Ultra-forgiving square driver flies off the shelves as demand rises

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The QUB3 driver has become Ram’s fastest-ever selling golf club in Europe, reaching 5,000 units within a month of being unveiled.

And demand for the bright green, ultra-forgiving driver is still continuing to rocket, with new stock leaving the shelves of distributors UK Golf Services almost as soon as it reaches the UK.

The QUB3 (pronounced CUBE) delivered a new benchmark in competitively-priced driver design and performance when it launched earlier this year.

Using its unique Rectangular Construction Principle (RCP™) – a way of golf club engineering that re-positions all the effective weight to the four corners of the club head – the Ram QUB3 has struck a chord with golfers up and down the country.

Graeme Stevens of Ram, Europe’s leading value brand, said: “Our quest to give golfers a square driver that is jam-packed with game-enhancing technology at a sensible price has proven to be a brilliant decision.

“As soon as we unveiled it, demand from the trade went through the roof. Sales in the first month broke all records here and soon as we get more stock in, it leaves the building.

“We have had to take on temporary warehouse staff simply to cope with the demand and the need for incredibly quick stock turnaround.”

The QUB3 is Ram’s most forgiving driver ever, with its Advanced Perimeter Weighting ™ technology giving increased MOI – resulting in less twisting, exceptional ball speed and a penetrative trajectory.

The Ram QUB3 comes in Men’s R/H 9.5 degree and 10.5 degree Regular and Stiff options with an additional Men’s and Ladies R/H 12 degree Regular model.

It features a tour quality Aldila NV shaft, using exclusive Micro Laminate Technology, which offers the player enhanced performance and feel. And golfers receive exceptional grip and comfort from the Golf Pride ‘New Decade’ multi-compound grip, combining rubber and cord for increased performance.

The Ram QUB3 has an RRP of £129.

 
     
Company Contact:

Graeme Stevens, UK Golf Services Ltd
Tel: +44 (0)1895 813613, Email: graeme@ramgolf.com.uk
Web: www.ramgolf.co.uk

 
     
Media Contact: Craig Bousfield, Hiseman Partners
Tel: +44 (0)1780 757478, Email: craig@hiseman.com
 
     
Notes to editors:

Ram is Europe’s leading value brand, with a 60-year pedigree in bringing golfers innovative and competitively-priced new products to help improve distance, accuracy, feel and control on the golf course.

Uxbridge-based UK Golf Services Ltd is highlighted in the Plimsoll Portfolio Analysis as one of the UK’s 10 most profitable golf equipment manufacturers & wholesalers, and as one of the industry’s 20 largest companies in the sector. It is also named as the #5 ‘Best Trading Partner’ in the industry, a key measure of a firm’s combined commercial and financial strength.