POWERPLAY GOLF® WELCOMES GOLF OLYMPICS VOTE

FOR IMMEDIATE RELEASE

09 October 2009

PowerPlay Golf® (www.powerplay-golf.com), the two-flag nine-hole golfing format, has issued the following statements in response to today’s news that The International Olympic Committee’s executive board has voted to include Golf and Rugby Sevens into the programme for the 2016 Olympic Games in Rio De Janeiro:

“It is of course fantastic news for the sport. I believe that all of us in the golf industry will benefit. We at PowerPlay Golf are certainly very excited by the opportunities which this will present both ourselves, and the hundreds of Official Venues which host PowerPlay Golf events around the world.”

David Hardy, Chief Executive, PowerPlay Golf ®

"This is a tremendous boost for the game worldwide, particularly in developing countries. They will now have greater facility to access government funding, and to develop the sport within their own territories. I believe that the effect will be enormous, and one manifestation of this will be the internationalisation of future leaderboards in the Majors and indeed in The Olympic Games themselves."

Peter McEvoy OBE, co-founder, PowerPlay Golf ®

“This is great news, and I believe that this will stimulate larger TV audiences for golf – which is where the oxygen is for all sport these days.”

David Piggins, co-founder, PowerPlay Golf ®

For further comment and interviews, please contact:

Andy Hiseman, PowerPlay Golf, +44 (0)7795 360112, andy@powerplay-golf.com

ENDS.

PowerPlay Golf® is a trademark of PowerPlay Golf Holdings Limited.

IMAGE: PowerPlay Golf® logo.

CLICK THUMBNAIL >> TO DOWNLOAD HIGH RESOLUTION IMAGE.

Please click HERE for other PowerPlay Golf® images and logos.

Notes to editors:

About PowerPlay Golf (www.powerplay-golf.com)

In PowerPlay Golf®, a 9-hole format which takes half the time of a normal round of golf, golfers choose to aim for one of two flags on the green – a White Flag and a Black Flag. Players score extra points for birdies or better when playing to the Black (or ‘PowerPlay’) Flag, which is generally in a difficult position on the green, thereby creating extra pressure. Golfers can go online after their game, registering to earn PowerPlay Golf® Dollars, climbing World Rankings and competing in user-generated PowerPlay Golf® Leagues both locally and around the world. The format is known for its ‘risk and reward’ ethos, and for the levels of excitement which it creates.

PowerPlay Golf®’s made-for-TV ‘PowerPlay Shootout’ format, which offers a complete golf tournament in less than two and a half hours, offers global broadcasters the opportunity to televise golf in a more compressed time-frame, thus increasing golfing TV audiences.