POWERPLAY GOLF® TAKES ON SPAIN

GolfCanarias.org launches ‘two-flag’ PowerPlay Golf® Gran Canaria League

FOR IMMEDIATE RELEASE

05 November 2009

Holidaymakers have been taking their golf clubs to Spain for decades, but soon they will be playing a very modern version of the ancient game.

And the black skull & crossbones will once again fly over The Canary Islands – once the favourite haunt of pirates and privateers attracted by the wine and riches to be found there.

Golfers on the resort island of Gran Canaria will be the first in the country to sample the game’s quick-fire new PowerPlay Golf ‘two-flag’ format, when GolfCanarias.org holds its first PowerPlay Golf event at the Anfi Tauro Golf & Luxury Resort on Saturday 28th November 2009.

The special event – which launches the new PowerPlay Golf Gran Canaria League – will introduce the island’s residents and tourists to golf PowerPlay Golf-style, which involves nine holes, two flags on each green and a risk-and-reward challenge which has drawn comparisons with Twenty20 Cricket.

Leading tour operator GolfCanarias.org is organising the tournament, which starts at 3pm on the front nine of the popular Anfi Tauro golf course. Golfers can enter for €50, which includes entrance fee, green free, and a golf buggy.

“The PowerPlay Golf Gran Canaria League will help to promote the wonderful experiences which golfers can find in The Canary Islands,” said GolfCanarias.org Managing Director, Gary Stevens. “We look forward to seeing PowerPlay Golf’s skull and crossbones logo fly on Spanish soil for the first time in history.”

PowerPlay Golf co-creator Peter McEvoy OBE will head a delegation flying in from the organisation’s UK base for the launch event. McEvoy, former Walker Cup captain and successful amateur golfer, will greet golfers on the first tee, and will present the prizes afterwards.

“We welcome the initiative shown by GolfCanarias.org; they are pioneering the PowerPlay Golf movement in Spain” said McEvoy. “We expect the League to be very popular throughout the winter period on Gran Canaria, as it halves both the time needed and the entry cost to play in what should be one of the island’s most exciting golf events for years.”

Events in the PowerPlay Golf Gran Canaria League will start at 3pm every Saturday at Anfi Tauro Golf Club, in the lush Tauro valley. Although the PowerPlay Golf format will be new to everybody, there will be traditional aspects to the event too, such as weekly ‘nearest the pin’ and ‘longest drive’ competitions. After the one-off launch event, prizes will be given monthly in three handicap classes – 0-9, 9-18 and 19-28. The top three from each class will receive a trophy and prizes.

To enter, golfers can call +34 620147667 or email info@golfcanarias.org.

In PowerPlay Golf, golfers choose to aim for one of two flags on the green, a White and a Black. Players earn extra points for birdies or better when playing to the Black Flag, which is generally in a difficult position on the green. As it is nine holes, a round of PowerPlay Golf takes half the time of a normal 18-hole round.

Spain becomes the 26th country to adopt the PowerPlay Golf format.

ENDS.

PowerPlay Golf® is a trademark of PowerPlay Golf Holdings Limited.

IMAGE: PowerPlay Golf® logo.

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Notes to editors:

ABOUT POWERPLAY GOLF® (www.powerplay-golf.com)

In PowerPlay Golf®, a 9-hole format which takes half the time of a normal round of golf, golfers choose to aim for one of two flags on the green – a White Flag and a Black Flag. Players score extra points for birdies or better when playing to the Black (or ‘PowerPlay’) Flag, which is generally in a difficult position on the green, thereby creating extra pressure. Golfers can go online after their game, registering to earn PowerPlay Golf® Dollars, climbing World Rankings and competing in user-generated PowerPlay Golf® Leagues both locally and around the world. The format is known for its ‘risk and reward’ ethos, and for the levels of excitement which it creates.

PowerPlay Golf®’s made-for-TV ‘PowerPlay Shootout’ format, which offers a complete golf tournament in less than two and a half hours, offers global broadcasters the opportunity to televise golf in a more compressed time-frame, thus increasing golfing TV audiences.

ABOUT GOLFCANARIAS.ORG (www.golfcanarias.org)

GolfCanarias.org was formed to incorporate golf services, to promote golf tourism and to increase awareness of golf in the Canaries, where the pleasant 24-degree season-free climate allows golf 365 days a year. GolfCanarias.org is an Official Event Organiser for PowerPlay Golf, and also runs the Multi Nations Challenge Cup, which involves 2,000 golfers from 8 nations competing for a €5,000 team prize. Supported by Heineken and TaylorMade-adidas Golf, the 2010 Multi Nations Challenge Cup will include a PowerPlay Golf element.