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| 31st October 2007 – FOR IMMEDIATE RELEASE | ||
| NORTHWICK PARK TO BECOME 9-HOLE POWERPLAY GOLF CENTRE 'Tribute' golf course aims to be London's premier 9-hole venue Playgolf Northwick Park, which opened in 2006 with a unique 6-hole layout featuring replicas of famous golf holes from around the world, is to be extended to nine holes and will become a permanent PowerPlay Golf centre. Following extensive feedback from golfers who have played the 6-hole Majors Course at Playgolf Northwick Park in the last 18 months, Peter McEvoy, one of the original brains behind the concept admitted today: "It has become clear to us that while golfers support the need for a shorter version of the game, the answer is not just fewer holes. Golfers want a new, shorter form of golf and PowerPlay Golf is the answer. “We will build one new tee at Northwick Park to fully realise our 9-hole vision, but in all other respects it is ready to become London’s premier 9-hole golf course.” Owners Playgolf (Holdings) Plc were granted planning permission for a 9-hole course on the land in Harrow, London, building eight full holes and incorporating the ninth tour-specification green into an expanded National Short Game Centre. In a bid to create a shortened, faster version of the game, Playgolf Northwick Park launched Europe’s first 6-hole ‘tribute’ golf course, using the eight holes in rotation. Now a combination of a new tee and the original ninth green will enable Northwick Park to become a 9-hole PowerPlay Golf 'Super Venue', while the National Short Game Centre reverts to a 3-green facility. Northwick Park, whose tribute holes include the 12th and 16th at Augusta and the Postage Stamp at Royal Troon, will be permanently set up to play PowerPlay Golf - the new way to play golf which features two flags on every green, hailed by many as golf's answer to Twenty20 cricket. Playgolf Holdings chief executive, David Piggins, said: "Golf in an hour sounds like a great idea but the feedback we have had over two years is that playing six holes just does not justify either the travel or the time off work, or give players enough satisfaction. “We have found that PowerPlay Golf is being embraced as golf’s answer to Twenty20 cricket and we will provide that with a 9-hole PowerPlay Golf centre at Northwick Park. "Going to nine holes will not affect the quality of golf on offer there, because we built full-size greens to start with. We remain fully committed to offering golfers the ultimate experience when it comes to playing a shorter, faster version of the game. “We were the first people in the world to try 6-hole golf. Evidence from the pilot phase of PowerPlay Golf suggests that 9-hole golf presented in a more exciting and dramatic way is what golfers are after. This is supported by the fact that PowerPlay Golf is already a regular fixture at more than 100 golf courses in the UK, as well as at several in Australia and South Africa.” Meanwhile, the new £16m Playsport
Scotland development near Glasgow (formerly known as Playgolf East Kilbride)
will be a full-scale tribute to nine of the most famous Open links holes,
designed again by distinguished amateur McEvoy. And like Northwick Park,
it will be a permanent PowerPlay Golf 'Super Venue'. “We expect both courses –
especially Playsport Scotland’s stunning links tribute course
– to be exceptionally popular." |
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| Company Contact: | David Piggins, Playgolf (Holdings)
Plc Tel: +44 (0)1926 422320, Email: davidpiggins@playgolfworld.com |
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| Media Contact: | Andy Hiseman, Hiseman
Partners Tel: +44 (0)1780 757461, Email: andy@hiseman.com |
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| Notes to editors:
Playsport Scotland is a joint venture between Kilmartin and Playgolf (Holdings) Plc. Kilmartin, the Edinburgh-based property developer with a £1.5 billion portfolio, has a 50 per cent stake in the joint venture. Playgolf (Holdings) Plc, owners of Playgolf Northwick Park, is a leading golf course and driving range management group based in Leamington Spa, Warwickshire. PowerPlay Golf Ltd is rolling out PowerPlay Golf on a global basis. Australia and South Africa are the first countries outside the UK to play the game officially, with plans to roll the format out in over 40 countries world wide by summer 2008. In PowerPlay Golf, a 9-hole ‘risk and reward’ golf format with two flags (a hard black and an easy white) on each green, players earn extra points for birdies or better when playing to the Black Flag. A round of PowerPlay Golf takes half the time of a normal 18-hole round. Many of the game’s leading commentators have described PowerPlay Golf as ‘Twenty20 golf’, or golf’s answer to Twenty20 cricket. |
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