intelligentgolf to support Duke of York Young Champions Trophy for second year

One of the UK’s leading providers of golf management software has been selected to support the prestigious Duke of York Young Champions Trophy, for the second consecutive year.

Warwick-based intelligentgolf has been retained after a successful first event at Royal Liverpool in 2011, in which the leading boy and girl juniors from 31 countries competed for the Trophy.

In 2012 the firm will provide live on-course and internet scoring support when the event is staged at Royal Troon from 11-13 September.

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2011 Duke of York Champions Trophy competitors join HRH The Duke of York at Royal Liverpool Golf Club

intelligentgolf, established in 2006, already delivers online scoring solutions to the Lytham Trophy, the English Amateur and the Brabazon Trophy, and is one of the UK’s fastest-growing golf industry software vendors with integrated solutions supplied to over 100 UK golf clubs and half of the County Unions in English golf.

“Being entrusted to score some of the biggest events in amateur golf is a great honour for us,” says intelligentgolf managing director Jamie Abbott. “The Duke of York’s annual tournament is very special, not only because of its unique field, but also because of the royal connection. Everything about the Young Champions Trophy is first class, and we are delighted to have been retained for the second consecutive year.”

In September the firm’s staff and volunteers will use a variety of technology including iPads and iPhones to relate real-time scores from a number of points on the Royal Troon course back to a control centre, which will drive a series of information screens both at the event, and on the Trophy’s website at www.doy-champions.com.

The Tournament forms part of The Duke of York Sports Foundation which is a registered charity established in 2004 to promote amateur sport for the benefit of young people.

Explaining why intelligentgolf was retained, event Co-Founder and Chairman John Simpson said:

“We have an excellent working relationship with Intelligentgolf. Their performance at the Duke of York Young Champions Trophy in 2011 was excellent, they delivered on all levels. We had no hesitation in retaining their services for Royal Troon in 2012 and look forward to working with them in the future.”

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HRH The Duke of York thanks intelligentgolf managing director Jamie Abbott at the 2011 Duke of York Champions Trophy, staged at Royal Liverpool Golf Club.

The intelligentgolf tournament software platform powers thousands of golf club competitions each year, with the same level of professionalism.

“Each golf tournament has its own bespoke challenges,” Abbott goes on to say, “so each time we take on a new tournament we are creating something original and tailored to that event’s exact needs. At golf club level – just as at major international tournaments such as the Duke of York Young Champions Trophy – our tournament software can handle any conceivable type of golf event. We build solutions to fit each customer, rather than taking a template to an event and trying to make it fit.”

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If you’d like more information about this topic, or to schedule an interview with Jamie Abbott, please call or email Andy Hiseman on +44 (0)7795 360112 / andy@hiseman.com

www.intelligentgolf.co.uk

intelligentgolf makes managing golf at club level easier and more rewarding. Launched in 2006 the company provides a wide range of technology services to golf clubs including CONGU® licensed handicapping; competitions and event management; online tee time bookings; user-managed club websites; targeted member communications; and detailed online performance analysis tools for club members. Customers typically include golf clubs, County Golf Unions, amateur golf tournaments of all sizes and societies and associations. From its Warwickshire, England headquarters, intelligentgolf creates bespoke software solutions for the entire golf facilities side of the UK golf industry.

www.doy-champions.com

First played in 2001, the Duke of York Young Champions Trophy is a unique, international 54 hole stroke play golf tournament for boys and girls who are either the current holders of their Under 18 National Championship or have won some other major golfing event in the preceding year. This highly rated invitational event, created by HRH The Duke of York and John Simpson, aims to promote the development of junior golf, encourage competitiveness and friendship between individual champions whilst providing them with an opportunity to play on Open venue courses against their peers. Supported by the R & A and their affiliated national governing bodies, the event now counts towards the World Amateur Golf Rankings. It is also organised, in many ways, like a professional tournament so as to give the potential golfing stars of the future a chance to experience what life as a professional might involve; hence the involvement of sponsors, official functions, demonstration of equipment by a major golf manufacturer and a programme of educational events. Now widely regarded as one of the top events on the worldwide junior calendar, the 2012 tournament will be played at Royal Troon Golf Club, Scotland.