Honma Holds VIP Day at iPlayGolf Milton Keynes

Golf’s Japanese mega-brand Honma is rarely seen on these shores, but it is wildly popular in the Far East and regularly tops ‘Most Wanted’ lists for golfers worldwide.

This month, golfers in the Midlands and South East have the chance to tick one off the bucket list, with premium indoor golfing venue iPlayGolf eynes hosting a special Honma VIP Day in Milton Keynes on Friday December 19th 2014.

The brand’s top European custom-fitter, Mathieu Humel, is flying in from Paris to give local golfers a sneak preview of Honma’s new Tour World 727 clubs – which will not officially go on sale in the UK until March 2015.

With prices for a set of high-performance Honma clubs ranging from £1,275 up to over £50,000, iPlayGolf is inviting golfers who enjoy life’s luxury items to come and try the new Honmas.

Celebrities such movie star Jack Nicholson and tycoon Donald Trump are among Honma customers, but the vast majority who invest in a set of the Japanese clubs are ordinary golfers seeking the absolute last word in custom-fitted, hand-built golf equipment. All Honma clubs are built to order by craftsmen in the company’s facility in Northern Japan, and the firm – which celebrated its 55th anniversary in 2013 – is proud to combine traditional club-making skills with ultra-modern materials and the latest manufacturing techniques.

Fitting appointments for the VIP Day are filling fast, and there will also be an opportunity to meet members of the golfing press, plus one or two special guests who are also set to appear.

Contact Matt Straughan at iPlayGolf on 01908 299366, or by email at matt.straughan@iplaygolf.co.uk, or see their website at www.iplaygolf.co.uk.

Honma’s current range, along with further information about the company, can be seen at their UK website www.honma.co.uk.

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www.honma.co.uk

Hiro Honma hand-built his first persimmon wood over 50 years ago, and over the years Honma’s Japanese craftsmen and women have perfected the art of making golf clubs, and the carbon graphite shafts which power them.

Honma’s meticulous approach is illustrated in every stage of a golf club’s life. No compromise is made at any stage, from initial design, through a manufacturing process in which at least 100 Honma craftsmen and women handle each club, to final checking and testing. Every single club is inspected by eye before it leaves Honma’s giant Sakata facility in northern Japan. Using state-of-the-art clubmaking technology, and the finest high-performance materials available, Honma Master Craftsmen add a uniquely human factor – decades of experience in the fine art of the golf club – to every piece of equipment the company produces. When you pick up a Honma golf club, you can be secure in the knowledge that skilled Japanese clubmakers have worked at length to craft it into the optimal piece of golf equipment.

Honma golf equipment sells throughout the UK at a select group of expert custom-fitters and clubmakers. Honma wedges and individual irons are available from £225, with putters from £325, utility clubs from £375 and fairway woods from £505. Drivers start at £910 and sets of Honma irons are available from £1,275.

Honma’s Star grading system enables golfers to select their preferred grade of carbon graphite shaft along with additional customisation options including head colour, shaft colour and the addition of 24 Karat gold and PT1000 platinum detailing and weights. 5-Star Honma drivers and fairway woods retail for £5,095 per club, with 5-Star Honma irons starting at £26,995 for a set of six clubs.