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Honma Demo Days in Solihull, Scotland and Surrey

  • Sat 12th April at Premium Golf, Worplesdon GC, Surrey
  • Fri 25th April at Pure Forged Golf, Dundonald GC, Irvine, Scotland
  • May 2014 at Direct Golf UK nr Solihull
  • Sat 12th July at Premium Golf, Worplesdon GC, Surrey

Golfers near London, Glasgow and Birmingham will have a rare chance to try the world’s most sought-after golf equipment in a series of spring 2014 demo days for Japanese club-maker Honma.

Three Honma stockists will be giving product and fitting demonstrations featuring the full 2014 range of Honma clubs at the demos, which will be supervised by specialist Honma custom-fitter Mathieu Humel.

Honma demo days in other parts of the country will be announced shortly.

Premium Golf, based at Worplesdon Golf Club, will be giving product and fitting demonstrations featuring the exquisite Japanese clubs on Saturday 12th April, and again on Saturday 12th July.

Scotland’s Honma specialists Pure Forged Golf hosts a Honma demo day at Dundonald GC, near Troon, on Friday 25th April, and Direct Golf UK’s large Solihull store has a Honma weekend coming up in May.

Film star Jack Nicholson, property mogul Donald Trump and a host of other celebrities have played the 55-year old Japanese brand’s golf equipment, which commands over £60,000 for a full set in its 5 Star specification, featuring 24K gold, PT1000 Platinum and ultra-high-performance components.

But UK golfers can buy a set of Honmas for as little as £1,275, and single clubs from £225.

“Honma makes clubs the old-fashioned way, by hand and with extreme attention to detail” said Honma’s UK spokesman Andy Hiseman.

“It is the opposite of mass-production, so like a luxury car you pay a little more than the norm, to get something over and above what most people have experienced before. The demo day is the tried-and-tested way for golfers to get to know a range, and it is important that Honma has taken this step – many UK golfers have yet to experience the unique feel of a Honma golf club”.

Email info@honma.co.uk for more details or contact each retailer to book an appointment to try the Honmas for yourself:

  • SURREY / GUILDFORD AREA: Premium Golf, 01483 473287 www.premiumgolf.co.uk/Honma-custom-fitting-days.aspx
  • GLASGOW / AYRSHIRE: Pure Forged Golf, 07816 668500 www.pureforged.co.uk
  • BIRMINGHAM / SOLIHULL: Direct Golf UK Solihull, 01564 826276 www.direct-golf.co.uk/stores/solihull/


Media and Honma UK Contact: Andy Hiseman, Magic Hour Media
+44 (0)1226 781000 / +44 (0)7795 360112360112 /
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In the UK, Honma clubs start at RRP £225, and can rise to over £60,000 in 5 Star specification (pictured).

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Honma Logo.



Hiro Honma hand-built his first persimmon wood over 50 years ago, and over the years Honma’s Japanese craftsmen and women have perfected the art of making golf clubs, and the carbon graphite shafts which power them.

Honma’s meticulous approach is illustrated in every stage of a golf club’s life. No compromise is made at any stage, from initial design, through a manufacturing process in which at least 100 Honma craftsmen and women handle each club, to final checking and testing. Every single club is inspected by eye before it leaves Honma’s giant Sakata facility in northern Japan. Using state-of-the-art clubmaking technology, and the finest high-performance materials available, Honma Master Craftsmen add a uniquely human factor – decades of experience in the fine art of the golf club – to every piece of equipment the company produces. When you pick up a Honma golf club, you can be secure in the knowledge that skilled Japanese clubmakers have worked at length to craft it into the optimal piece of golf equipment.

Honma golf equipment sells throughout the UK at a select group of expert custom-fitters and clubmakers. Honma wedges and individual irons are available from £225, with putters from £325, utility clubs from £375 and fairway woods from £505. Drivers start at £910 and sets of Honma irons are available from £1,275.

Honma’s Star grading system enables golfers to select their preferred grade of carbon graphite shaft along with additional customisation options including head colour, shaft colour and the addition of 24 Karat gold and PT1000 platinum detailing and weights. 5-Star Honma drivers and fairway woods retail for £5,095 per club, with 5-Star Honma irons starting at £26,995 for a set of six clubs.