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|20 April 2012 FOR IMMEDIATE RELEASE|
DSG TAG Systems International
TAG will make a big difference to our revenues this season"
THE BUSINESS PROBLEM
With fifty four buggies in constant demand from members, visitors, societies and corporate customers, the thirty six hole The Warwickshire Golf & Country Club complex has one of the largest golf cart fleets in England’s Midlands. With over ten thousand cart rounds per year, more than a fifth of rounds at The Warwickshire involve a golf cart during the height of the season.
Although it enjoys a countryside location, the club is near to three towns and in early 2011 began to face a slight problem with its cart fleet attracting the attention of joy riders, who on a few occasions had driven The Warwickshire-branded golf carts off the property. A cart security policy review was badly needed.
In general, although golf carts were an integral part of the customer experience at The Warwickshire, the business needed to improve fleet efficiency levels.
THE DSG TAG SOLUTION
In autumn 2011 The Warwickshire fitted its entire cart fleet with DSG TAGs, and trained almost a dozen members of staff to use its full suite of capabilities. The club is now seeing many benefits from a better-organised cart fleet, including:
Following the installation of DSG TAGs all golf carts are now disabled when not in use. When the fleet is locked-down, TAG motion sensors now alert management even if a cart is moved manually while it is switched off. Using the TAG system staff know where each golf cart is at the close of business, highlighting where individual carts are displaced and need to rejoin the fleet in a secure area.
Using the DSG TAG system the club has also created a virtual geo-fence around the whole of the property, meaning that tagged carts cannot be taken off the property. Even if an immobilised cart were stolen, and loaded on the back of a lorry, the cart’s TAG motion sensor would instantly alert club management.
TAG stopped a slight but annoying buggy theft problem overnight.
The installation was a total success and solved our
golf cart security
issues. And if something’s not right, the TAG system sends email
alerts to my phone, and even sends me text messages.”
Improved fleet rotation, minimal down-time
Over [95%] of The Warwickshire’s cart fleet is now available at the start of each day, as the club is now managing cart battery levels more efficiently. DSG TAG gives staff real-time battery power levels on each cart, enabling The Warwickshire control its fleet rotation accurately. Cart hire revenues have increased as a result, with optimal availability levels throughout every day.
TAG has considerably improved our cart availability, and therefore
can see accurately
which carts have enough
battery left for another round, and which ones need a recharge.”
Improved course conditions
The DSG TAG zoning system, which prevents golf carts from accessing zoned areas, was an immediate success when put into use at The Warwickshire’s golf courses. Using TAG the club zoned off its Earls Course throughout the winter, owing to wet conditions underfoot. With most of the Earls well out of sight of the clubhouse, problems due to unwanted cart traffic – which would have been hard to police in past seasons – were instantly eradicated. Cart drivers at The Warwickshire first receive an audible warning, followed by cart immobilisation if an attempt is made to enter a restricted zone.
The club now regularly zones off certain areas of its golf courses, restricting carts to paths in areas which have become wet or are under repair. Greens, green approaches, water hazards, bunkers and teeing areas are also zoned off.
“Zoning has been a massive benefit: we make major gains in course
conditioning and health & safety, and we can create or modify zones
in a few simple clicks. You simply couldn’t get a better system.”
Improved tournament management
In a tournament situation, particularly a shotgun start, the club can now release all carts simultaneously without the need for keys. Events at The Warwickshire start more promptly and golfers enjoy a well-organised golf tournament experience.
run a lot of corporate and society days with shotgun starts.
With the TAG,
can see when the last
cart has reached its allotted
tee, which tells us that the event is ready to start.”
Improved pace of play
The Warwickshire course marshals can now tell golfers exactly how their pace of play relates to others on the course, enabling them to better manage what can be a confrontational situation. If a marshal suspects a group is falling behind, he simply radios in to request an accurate time-check for the group’s golf carts: this is then presented to the group in question. Pace of play across both golf courses has improved as a result.
Improved start / return procedure
With golfers no longer needing keys, pro shop staff can enable a cart as soon as a golfer has arrived for his tee time. At round’s end, the golfer simply returns the cart to the control area. Shop staff can monitor whether a cart has been correctly returned, and can immobilise the cart if necessary.
Improved customer tracking
With every cart now leaving a ‘trail’, staff can track exactly where a cart has been during a given round. Golfers can easily be shown where they went off-track if a dispute arises, as the DSG TAG system gives staff the name of each cart driver, as well as a map of the trail.
Improved staff motivation & management
With staff in the office and pro shop all trained to use the DSG TAG control system, The Warwickshire now has an enthusiastic and skilled cart fleet management team. Staff feel positive about the results the system produces, and the team bonds around a feeling that it is a more efficient unit. In addition, managers can monitor the whereabouts of course marshals and drinks buggies, ensuring that those roles are being performed as requested.
“It was very easy to train staff to use the DSG Tag system – nobody
struggled with it, and we found it simple to use straight away.”
OTHER QUOTES FROM CLUB MANAGEMENT
golfers want a golf cart we can now deal with their request
in a highly
way. With the
DSG TAG keyless system, all of
our golf carts are controlled from a single screen [in the pro shop],
meaning that we can enable or disable individual carts remotely, ensuring
that golfers drive away in the right cart. The DSG TAG system makes
shotgun starts easier, as we can now release all participating golf
carts simultaneously, with a single click.”
the DSG TAG to our carts has made it so much easier to manage
18-hole courses here
at The Warwickshire. Slow play
is unpopular, and avoiding the problems it creates is key to a creating
pleasant golf experience for our customers. DSG TAG enables us to identify
problem groups quickly, making my job much easier and less confrontational.“
“We fitted our golf carts
with the DSG TAG system almost a year ago, which means we can now
monitor all aspects of the fleet efficiently
and simply, from speed of play and cart usage levels to security and
battery levels. The DSG TAG zoning system also enables us to prevent
carts from entering certain areas on the golf course, protecting not
only the course but also our golfers. There have been very few problems,
but when needed DSG Tag’s customer service has been exceptional,
with support available at all times. We constantly strive to improve
the golfing experience at our courses, and certainly our partnership
with DSG has helped considerably.”
© DSG TAG Systems International Limited 2012
Systems International Limited
If you’d like more information about this topic, or to schedule an interview with Colin Surman, Vice President International Sales (based in the UK), please call or email Andy Hiseman on +44 (0)7795 360112 / firstname.lastname@example.org
|CONTACT DSG TAG (UK):||Colin Surman, Vice
President International Sales
DSG TAG Systems International Limited
email@example.com, +44 (0)1865 784434
firstname.lastname@example.org, +44 (0)7795 360112
|ABOUT DSG Fleet Solutions|
DSG Fleet Solutions specializes in reducing the operation costs facing operators of Golf, Turf, and Utility fleets. Our flagship product is the revolutionary TAG, a new benchmark in Fleet Management.
With the TAG installed on their fleet, operators know exactly where any particular vehicle is and what its doing. TAG delivers real time information that is accessible from any computer. You have complete control over your fleet. TAG is helping operators reduce costs such as labour, theft, vandalism, slow play on the golf course, and fuel.
By addressing many of these operational issues our customers are seeing real benefits to their profitability and the bottom-line. If you operate any kind of fleet you need to know about the TAG and how it can help your business complete in a challenging economy.