Hiseman Limited and Hiseman Partners - golf consultant, golf PR, golf marketing and advertising, golf agency, golf consultancy, golf agency, golf consultants, UK, golf developers, golf operators, golf media, golf wallpaper'
Golf PR & Marketing, Web, Email, Digital, Media Buying, Golf Consultancy
PRESS CONTACT: Andy Hiseman| andy@hiseman.com | +44 (0)1226 781000
CLICK to download high res version
Click logo to download high resolution version

Next-generation golf carts make their debut in Wales

COLDRA WOODS, GWENT – Next-generation golf cart technology has reached Ryder Cup venue The Celtic Manor Resort, with the news that it is the latest golf club to ‘tag’ its cart fleet with DSG TAG’s GPS tracking devices.

The tags, fitted last month to 20 petrol-driven Club Car carts on The Twenty Ten Course, are designed to help improve pace of play, and to improve the quality of the Twenty Ten experience for customers. Each cart has also been fitted with a DSG TAG ‘TOUCH’ screen along with the GPS tag. It is the first such installation in Wales.

“Golfers on The Twenty Ten Course can now upgrade their cart to a DSG TAG model,” says Golf Operations Manager Matt Barnby. “Buggies are restricted to the cart paths at Celtic Manor, but our new TOUCH screens give golfers an exact yardage while sitting in their cart – removing the need to take two or three clubs onto the fairway.

“This will have clear pace of play benefits on The Twenty Ten Course, and it is a good upsell item for us to be able to offer.

“Along with the no-go zones, security improvements and added management controls which the DSG TAG system gives us, we’ll be looking at this closely through winter 2012/13, with a potential wider roll-out across the Resort next summer.”

DSG TAG has also created geo-zones which control where the Twenty Ten carts can and cannot be driven, including a geo-fence around the entire Celtic Manor Resort estate to ensure that golf buggies are not driven off the property. Golfers are first alerted by a buzzer and on-screen messages, and the cart is automatically immobilised if the warnings are ignored.

The Celtic Manor Resort operates a fleet of 140 Club Cars in total, and DSG TAG’s Vice President of International Sales Colin Surman is confident that the new technology will make a tangible difference at the Ryder Cup venue.

“We’ll be working closely with Celtic Manor over the next six months to optimise all aspects of their DSG TAG TOUCH installation” he says.

“When bad weather strikes, staff can create instant no-go zones to ensure golf carts cannot enter waterlogged areas, and the TOUCH screens will keep Celtic Manor customers fully up to date with the changing conditions.

“Plus, there are a host of other ways in which the Resort can use the TAG technology to enhance their guest experience. We’re excited to be working with one of the world’s most prestigious golf destinations, and look forward to working with Matt and the team there into 2013 and hopefully well beyond.”

For more information visit www.dsgtag.com or email colin@dsgtag.com.



If you’d like more information about this topic, or to schedule an interview with Colin Surman at DSG TAG, please call or email Andy Hiseman on +44 (0)1226 781000 / andy@hiseman.com

CONTACT DSG TAG: Colin Surman, Vice President International Sales
+44 (0)1865 784434
MEDIA: Andy Hiseman
andy@hiseman.com, +44 (0)1226 781000


DSG Fleet Solutions manufactures and markets the GPS/Wireless based TAG management system for golf course, parks, and recreation facilities around the world. The TAG system is the first truly universal fleet management system that can be installed on any vehicle. Using a web interface operators can track, control, and communicate with individual vehicles from any computer. The TAG system is also the first fleet management system to offer modular components such as; tracking & control, alphanumeric display, full color TOUCH screen display that allows the operator to customize the system functionality to their exact specifications.


Host venue for a Ryder Cup described as the ‘greatest ever’ in 2010, the five-star Celtic Manor Resort is set in more than 2,000 acres of panoramic parkland at the gateway to Wales. With two hotels – a 330-room luxury Resort Hotel and an historic 19th century Manor House with 70 rooms – two exceptional spas, two state-of-the-art health clubs, a shooting school, fishing, tennis courts, mountain biking and walking trails, The Celtic Manor Resort provides a complete experience for business, leisure and golf travellers. A choice of six restaurants includes the fine-dining Crown at Celtic Manor, sister restaurant of the Michelin-starred Crown at Whitebrook, and the Newbridge on Usk, a separate country inn with six bedrooms. In 2005 and for five years running from 2007 to 2011, the Resort was voted the Number One Conference Hotel by readers of Conference and Incentive Travel Magazine and was named Sport Venue of the Year and Europe’s Golf Resort of the Year for 2011. The Resort is the home of the ISPS Handa Wales Open, one of the premier events on The European Tour, and offers the challenge of three 18-hole championship golf courses, including the Twenty Ten course, the first course in history to be designed and built specifically to host The Ryder Cup.