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26th September 2013 FOR IMMEDIATE RELEASE | ||
Crown Golf gives golfers their Freedom The fifth gear on your car. Shops which open on Sundays. 200-channel television. We used to view these as life’s ‘extras’, but we now take them for granted. Products change, as society changes. In comparison, the sport of golf hasn’t always had a reputation for moving with the times. However, today’s announcement from Crown Golf might change that. Of the estimated 4 million golfers in the UK, less than 1.5 million are members of a club. So Crown Golf has created Freedom Play as a new way of joining a golf club, to encourage more golfers to take that step. In Freedom Play, golfers pay a low annual subscription and get credits which they exchange for rounds of golf. Play at busy times and you use more credits: play when it’s quiet, and your credits go further. The new option is now available at eight of the group’s golf clubs. Eccleston Park, The Bristol and Blue Mountain have trialled Freedom Play during the summer, and The Hertfordshire, South Essex, Stapleford Abbotts, Oak Park and Merrist Wood are introducing it for the first time this week. “You can play in club competitions, get a golf handicap, and you belong to the club just like a full member” says Crown Golf CEO, Stephen Lewis. “It’s ideal if you’re one of the thousands of golfers in the UK who feels that they don’t play quite enough golf to justify a full annual membership.” Surrey golfer Geoff Husband says this makes joining a golf club a less forbidding prospect. “I think it’s a good way to get more involved at the club where you regularly play. £295 is a more reasonable price for someone like me who only plays around three or four times a month. “If I could play more often than that, then it would make sense to take up a full membership, but for now Freedom Play gives me the flexibility to play when I want, without the feeling that I am spending more than I need to on my golf. It’s a good balance, and fits the way my life is at the moment.” The Crown Golf group is the UK’s largest golf club owner/operator, and is based at Blue Mountain Golf & Conference Centre in Berkshire. Ends. |
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CONTACT CROWN GOLF: +44 (0)1344 300200 | enquiry@crown-golf.co.uk | ||
MEDIA AND IMAGES: Andy Hiseman | +44 (0)7795 360112 | andy@hiseman.com | ||
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images below for high resolution version |
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<<< CLICK FOR HIGH RESOLUTION IMAGE The lovely Oak Park GC near Farnham in Surrey, is one of the Crown Golf clubs launching a Freedom Play membership. |
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<<< CLICK FOR HIGH RESOLUTION IMAGE Crown Golf's new Freedom Play membership - LOGO |
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ABOUT CROWN GOLF | ||
www.crown-golf.co.uk The award-winning Crown Golf group
has 25 UK golf facilities and 38 golf courses in its portfolio. With
pride
in customer service and innovation,
Crown Golf (established in 1994) aims to provide an outstanding golf
experience for its members and visitors, tailor-made to suit the lifestyles
and needs of a wide range of golfers. The company’s flagship
is the European Tour venue St Mellion International Resort, home to
The Nicklaus Signature Course – the first in the UK to be designed
by 18-time Major-winner Jack Nicklaus. |
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