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22 July 2014 FOR IMMEDIATE RELEASE | ||
'Bag Mountain' Is Just The Beginning
BRACKNELL, BERKS, UK .. Blue Mountain GC Course Manager Jamie Pender and his team worked wonders to ‘wrangle’ 368 golf bags and over 2,100 loose golf clubs for a photograph which shows the enormous generosity of golfers who have donated their old golf equipment as part of Crown Golf’s ‘Bag Amnesty’ summer 2014 initiative. At the front, ex-Premier League and international footballer Jason Roberts MBE stands with Cae Menai-Davis and Frank Harrington from The Golf Trust, Otis Roberts from the Jason Roberts Foundation, and Caroline Griffiths and Matthew Lynwood from Crown Golf. The bags in the photo account for roughly one quarter of the total donated so far, after just four weeks. Since the Amnesty began on June 12th, over 1,400 golf bags and more than 8,000 loose golf clubs had been handed in at Crown Golf clubs as of mid-July 2014. With the Bag Amnesty campaign running at all 25 Crown Golf clubs until September 28th, the last day of The Ryder Cup, organisers expect over 4,000 golf bags and over 20,000 golf clubs will eventually be donated by generous golfers. Bag Amnesty (www.freedomplay.co.uk/bagamnesty) is an initiative to liberate some of the UK’s estimated 4 million unwanted golf bags from garages, sheds and lofts, and to redeploy them via The Golf Trust charity to disabled golfers and inner-city golf projects across the UK, and to other projects further afield in countries such as India, the Caribbean and Romania. Golfers can donate at any one of the 25 Crown Golf clubs this summer (see list on www.crown-golf.co.uk), and will receive in return a voucher giving them £20 off their next Callaway Golf bag when bought at a Crown Golf pro shop. The Jason Roberts Foundation will also fly one donor plus a friend to the Caribbean island of Grenada this autumn, to see how Bag Amnesty equipment is kick-starting the sport of golf on the island. The prize draw (1) to find the winner will take place immediately after the Amnesty ends. “This is a brilliant initiative, and the response has already been stunning” said Jason Roberts. “I urge anyone reading this to donate their old bags and clubs this summer, because The Golf Trust will find a good home for every single item, somewhere in the world”. After this photograph was taken, all of the bags and clubs in the 'bag mountain' were shipped to Grenada to be deployed in a variety of golfing projects in schools and parishes across the island. Bag Amnesty (2) donations can be made at every Crown Golf pro shop (3), with no appointment necessary.
For information about Crown Golf Freedom Play Membership, visit www.freedomplay.co.uk. Ends. |
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(1) Entry conditions for participating in the Win A Trip To Grenada prize draw: the entrant must be a current member of a Crown Golf club, and they or a member of their family must have donated at least one item of golf equipment during the Crown Golf Bag & Equipment Amnesty 2014. The trip will include flights and accommodation, and the winners will be accompanied by representatives from The Golf Trust and / or The Jason Roberts Foundation. There are no age restrictions on the winning entrant, although if the winner is aged under 18 they must be accompanied on the trip by an adult. The promotion is not open to employees of Crown Golf. | ||
(2) Eligible items include: golf bags and golf clubs only. Golf trolleys, swing training devices, golf balls, golf clothing, golf shoes and other items of golf equipment are not part of the Amnesty. | ||
(3) Drop-off points for the Crown Golf Bag & Equipment Amnesty 2014 are:
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BAG AMNESTY QUICK FACTS
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CONTACT CROWN GOLF: 01344 200200, Hannah Baker, h.baker@crown-golf.co.uk |
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MEDIA AND IMAGES: Andy Hiseman at Magic Hour Media | +44 (0)7795 360112 | andy@hiseman.com | ||
CONTACT THE GOLF TRUST: www.thegolftrust.com | cae@thegolftrust.com | ||
CONTACT THE JASON ROBERTS FOUNDATION: www.jasonrobertsfoundation.org | Martene Carroll, martene@jasonrobertsfoundation.org | ||
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images below for high resolution versions |
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<<< CLICK FOR HIGH RESOLUTION IMAGE 'Bag Mountain' photo. Footballers Jason Roberts MBE and Otis Roberts accept the first 368 golf bags and 2,100 golf clubs from representatives of Crown Golf and The Golf Trust, on behalf of the Jason Roberts Foundation, prior to shipping the donated items to Grenada. FRONT ROW FROM LEFT: Frank Harrington (The Golf Trust), Matthew Lynwood (Crown Golf), Jason Roberts MBE, Caroline Griffiths (Crown Golf), Cae Menai-Davis (The Golf Trust), Otis Roberts (Jason Roberts Foundation). |
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<<< CLICK FOR HIGH RESOLUTION IMAGE 'Bag Mountain' photo 2. Footballers Jason Roberts MBE and Otis Roberts accept the first 368 golf bags and 2,100 golf clubs from representatives of Crown Golf and The Golf Trust, on behalf of the Jason Roberts Foundation, prior to shipping the donated items to Grenada. FROM LEFT: Frank Harrington (The Golf Trust), Matthew Lynwood (Crown Golf), Jason Roberts MBE, Caroline Griffiths (Crown Golf), Cae Menai-Davis (The Golf Trust), Otis Roberts (Jason Roberts Foundation). |
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<<< CLICK FOR HIGH RESOLUTION IMAGE LOGO - Bag & Equipment Amnesty. |
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ABOUT CROWN GOLF | ||
www.crown-golf.co.uk The award-winning Crown Golf group
has 25 UK golf facilities and 38 golf courses in its portfolio. With
pride
in customer service and innovation,
Crown Golf (established in 1994) aims to provide an outstanding golf
experience for its members and visitors, tailor-made to suit the lifestyles
and needs of a wide range of golfers. The company’s flagship
is the European Tour venue St Mellion International Resort, home to
The Nicklaus Signature Course – the first in the UK to be designed
by 18-time Major-winner Jack Nicklaus. |
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ABOUT THE GOLF TRUST | ||
www.thegolftrust.com The Golf Trust was created to highlight and develop the inclusive values of golf. We feel that anyone and everyone should have the opportunity to play the sport regardless of circumstance. We seek to remove the barriers to participation so that everyone can play the sport we love. Our work is predominately outreach focused, taking the sport to inner city communities and places one may not usually associate golf with. The ComGolf project has worked tirelessly in London and the South East coaching over 10,000 people since September 2011. We've teamed up with organisations that share our aims to deliver fun community based projects with educational, health and technical performance outcomes. |
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ABOUT FREEDOM PLAY | ||
www.freedomplay.co.uk Of the estimated 4 million golfers in the UK, less than 1.5 million are members of a club. Crown Golf has created Freedom Play as a new way of joining a golf club, to encourage more golfers to take that step. In Freedom Play, golfers pay a low annual subscription and get credits which they exchange for rounds of golf. Play at busy times and you use more credits: play when it’s quiet, and your credits go further. Freedom Play membership is available at 18 Crown Golf clubs across the UK – see the website for locations. |
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ABOUT THE JASON ROBERTS FOUNDATION | ||
www.jasonrobertsfoundation.com The Foundation was established by Grenada international and Premier League footballer Jason Roberts, to provide opportunities for children and young people to participate in sports and cultural activities in the UK and in the Caribbean; to encourage young people in the UK and in Caribbean to participate in structured sporting activity, which will contribute to improving health and fitness, self esteem, confidence and social inclusion; to provide opportunities for young people to participate in learning programmes, which will enhance educational achievement; to develop a Sports Academy in Caribbean, which is accessible to children and young people across the island; and to work in partnership with key public, private and voluntary sector partners to deliver high quality provision. |
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ABOUT CALLAWAY GOLF | ||
www.callawaygolf.com Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf® and Odyssey® brands in more than 110 countries worldwide. For more information please visit our website at www.callawaygolf.com. |